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Final Thesis Project of my Master's in Service Design which explored how gender data gap and women's invisibility on the internet hinders their professional lives.
About the
project
​This project aimed to address the underrepresentation of young professional women on social media platforms like LinkedIn, often attributed to factors such as imposter syndrome, knowledge gaps, and fear of negative feedback. To mitigate these challenges, we developed a proprietary AI-powered social media management platform, STAGE.
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Designed to empower women professionals, STAGE leverages advanced algorithms to provide personalized content recommendations, fostering increased online visibility, career advancement, and overall confidence.
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TIMELINE
5 Months
March '24 - Aug '24
TEAM
Parul Gupta
Shravani Shinde
,Shivani Gowaikar
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ROLE
Design Research,
Service Design
Graphic Design and Branding, UX, UI
The Elevator Pitch
Background & Impact : Defining project context and future impact
Final Service : Explaining project background, opportunity and future possibilities
all the juice
Research, prototyping, testing and business plan
Systemic Implications
Stakeholder Analysis, Feature Testing, Service Refinement
Go to market strategy and market analysis
Project scope and learnings
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